Contenu de l'article

Titre Léon Gingembre défenseur des PME
Auteur Sylvie Guillaume
Mir@bel Revue 20 & 21. Revue d'histoire
Titre à cette date : Vingtième siècle, revue d'histoire
Numéro no 15, juillet-septembre 1987
Rubrique / Thématique
Dossier : quatre visages d'une modernisation française
Page 69-80
Résumé anglais Léon Gingembre, defender of small business firms (PME), Sylvie Guillaume A dynamic leader, Leon Gingembre succeeded in mobilizing his troops in the style of worker's unions by speaking their language and using their key words (antitaxation, anti-state-intervention, anti-technocracy), identifying with their fight and channeling their fears, in decades when small and medium-sized businesses were considered obstacles to modernization and seemed destined to slow death. He built a professional organization to represent these PME and imposed it to the authorities and big business. This arose gingembrisme, both a method of internal government and a form of complex relations with the authorities, the administration and the employers' union.
Source : Éditeur (via Persée)
Article en ligne http://www.persee.fr/web/revues/home/prescript/article/xxs_0294-1759_1987_num_15_1_1885