Contenu de l'article

Titre Art et société industrielle capitaliste. L'un et le multiple
Auteur Raymonde Moulin
Mir@bel Revue Revue Française de Sociologie
Numéro Numéro spécial 1969 Les faits économiques
Page 687-702
Résumé anglais Raymonde Moulin : Art and Industrial Society. The One and the Multiple. Multiple design implies the utilization of industrial techniques for creation, not just for reproduction. It also implies, the disappearance of the original, given the theoretically unlimited possibility of manufacture in series, of identical and interchangeable objects. Radically new in relation to the multiplication of forms used previously in the artistic field (reproduction of single works of art or of series products of pre-industrial techniques), multiple design modifies the social and economic status of the work of art (by reducing its rareness) . Nevertheless, even if the artistic object in series presents technical characteristics, it involves, as does the single work of art, the originality of not serving any other purpose than being what it is.
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