| Titre | Le marketing dans tous ses états | |
|---|---|---|
| Auteur | Philippe Naszályi | |
 |
Revue | La Revue des Sciences de Gestion |
| Numéro | no 319, 2023/1 Le marketing dans tous ses états ! | |
| Page | 1-2 | |
| Résumé anglais |
Opening the year 2023, which is emerging with worrying question marks
as the global situation seems uncertain on marketing issues, allows us to
refocus on one of the management issues that La RSG had not dealt with
for several years. Not that marketing was excluded from our publications,
but at no time did the studies presented to us or the contributions
submitted to us allow us to devote an entire issue to this subject!
This is why this number 319, of the oldest French-language management
journal, intends to continue far from the seraglios and other connivances,
to bring out young African research, North American contributions,
novelties from Asia and the Arabian Peninsula without forgetting of
course the French and European contribution.
It is also not for nothing that rare, even unique among management
research journals, we intend to belong to the French press and to respect
its standards and obligations. Our participation in the Board of Directors
of the Council for Journalistic Ethics and Mediation, the recommendation
of which we would like to publish here for “the treatment of scientific
questions” (page 91) is the sign of our attachment to the ethics of
publication and the research!
Marketing in all its states, which constitutes the only file of seven articles
in this issue, obeys this logic of regional diversities, of the different
conceptual approaches around the rule of the “4 Ps”: Product Policy, Price,
Placement, Advertising and is part of a post-covid economy. Source : Éditeur (via Cairn.info) |
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| Article en ligne | https://www.cairn.info/article.php?ID_ARTICLE=RSG_319_0002 |
