| Titre | Le marché publicitaire français et les grands médias (1918-1970) | |
|---|---|---|
| Auteur | Marc Martin | |
 |
Revue |
20 & 21. Revue d'histoire Titre à cette date : Vingtième siècle, revue d'histoire |
| Numéro | no 20, octobre-décembre 1988 | |
| Page | 75-90 | |
| Résumé anglais |
The French advertising market and the major media 1918-1970, Marc Martin.
In the 1930s, the French advertising market found its outlets mostly in the written press, though posters and the fledgling radio played a non-negligible part. After the war, professionalism grew. In the 1960s, France truly entered the advertising era with news magazines and television. All of this had an effect on the uniformization of the written press. Source : Éditeur (via Persée) |
|
| Article en ligne | http://www.persee.fr/web/revues/home/prescript/article/xxs_0294-1759_1988_num_20_1_2796 |
