| Titre | Présentation | |
|---|---|---|
 |
Revue | I2D - Information, données & documents (anciennement : Documentaliste - Sciences de l'information) |
| Numéro | vol. 45, no 1, 2008 Marketing stratégique : enjeux et bénéfices pour les services documentaires | |
| Rubrique / Thématique | Marketing stratégique : enjeux et bénéfices pour les services documentaires |
|
| Page | 32 | |
| Résumé anglais |
The concept of marketing the special library has been around for over 30 years and yet is still up for debate. We need to be cautious or we risk applying marketing theories that fit enterprises without considering the specific nature of the information profession. At the same time it would be unwise to look only at the operational side of this issue. Marketing information services makes sense when they can support strategic decision-making, which is precisely what information services need. Faced with a rapidly changing, even turbulent environment, they have to be creative in striking a balance between a global program and responsiveness, stability and innovation, a commitment to results and limited means. Defining a marketing strategy can be of help when considering these issues. Source : Éditeur (via Cairn.info) |
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| Article en ligne | http://www.cairn.info/article.php?ID_ARTICLE=DOCSI_451_0032 |
