| Titre | L'évaluation subjective des prix. Aspects méthodologiques | |
|---|---|---|
| Auteur | Pierre Fouilhé | |
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Revue | Revue Française de Sociologie |
| Numéro | 1960, 1-2 | |
| Page | 163-172 | |
| Résumé anglais |
The notion of "optimal price", as it can be determined from an enquiry among a sample of would-be consumers for new products about to be launched on the market. The author shows the interest of such a research from the point of view of the social psychology of consumer's attitudes. Source : Éditeur (via Persée) |
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| Article en ligne | http://www.persee.fr/web/revues/home/prescript/article/rfsoc_0035-2969_1960_num_1_2_1776 |
