| Titre | Le « Yield Management ». Un catalyseur de l'attractivité territoriale des investissements directs étrangers | |
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| Auteur | Foignet Jean-Jacques, Carluer Frédéric | |
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Revue | Revue française de gestion |
| Numéro | no 196, août-septembre 2009 La création de valeur en stratégie | |
| Page | 29-47 | |
| Résumé anglais |
Use Yield Management as a catalyser for territorial attractivity of foreigndirect investment.
Yield Management, developed in the early 80's, gave to the companies that usedit a competitive advantage and significant growth in profitability. This articleanalyzes how Yield Management tactics could be transposed to the attractivityof foreign direct investment by defining the chosen territory as a “product”, andsegmenting the market relied on the price sensitivity of the investor. Source : Éditeur (via Cairn.info) |
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| Article en ligne | http://www.cairn.info/article.php?ID_ARTICLE=RFG_196_0029 |
