| Titre | La communication publique : le pari de l'authenticité | |
|---|---|---|
| Auteur | Pierre Zémor | |
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Revue | Revue française d'administration publique |
| Numéro | no 58, 1991/2 La communication publique | |
| Rubrique / Thématique | La communication publique |
|
| Page | 13 pages | |
| Mots-clés (matière) | citoyen communication distribution publicité service public | |
| Mots-clés (géographie) | France | |
| Résumé anglais |
Public Communication
What is the special character of communication within the public service, in its relations with its citizen-users, in the type of messages it puts forward and the identity of those communicators ? During this time of renewal, what are the priorities to be set for public communication, and what role for its communicators ? Source : Éditeur (via Persée) |
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| Article en ligne | https://www.persee.fr/doc/rfap_0152-7401_1991_num_58_1_2878 |
