| Titre | Impact et sens. L'évaluation de la communication publique | |
|---|---|---|
| Auteur | Arnaud de Champris | |
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Revue | Revue française d'administration publique |
| Numéro | no 58, 1991/2 La communication publique | |
| Rubrique / Thématique | La communication publique Communication publique, médias, citoyens |
|
| Page | 9 pages | |
| Mots-clés (matière) | administration collectivité territoriale communication | |
| Mots-clés (géographie) | France | |
| Résumé anglais |
Impact and Meaning : Development of and Research into Public Communication Assessment Methods
Over the last ten years, European sensitivities and mentalities have evolved. In light of these changes, are the tools for measuring, controlling, and assessing, and thus, for formulating public communication still as performant ? Wouldn't it be advisable to re-evaluate the reliability and validity of the system, qualitatively and quantitatively ? On the other hand, it is necessary to implement means of evaluating the real impact of communication not directly endorsed by the market. A new question arises : that of interpretation and meaning. Source : Éditeur (via Persée) |
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| Article en ligne | https://www.persee.fr/doc/rfap_0152-7401_1991_num_58_1_2898 |
