Contenu de l'article

Titre Managing innovation at the centre for Digital Media
Auteur Richard Smith, Patrick Pennefather
Mir@bel Revue Journal of Innovation Economics
Numéro no 13, 2014 International trends on innovation management
Page 151-161
Résumé anglais This article provides an overview of a professional graduate degree, the Master of Digital Media (MDM). The MDM is a unique joint venture of four institutions of higher learning in Vancouver, Canada (UBC, SFU, ECUAD, BCIT). Created with the support of the regional government, the program employs a collaborative project-based learning design model. The students learn innovation management by constructing digital media artifacts that attempt to solve real-world problems proposed by an industry partner. We describe the origins, academic structure and project-based course outlines, and emphasize the importance of remaining relevant to the changing landscape of the digital media industry while iteratively creating programs that provide our students with the opportunity to succeed upon graduation.JEL codes: O31, I23
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