| Titre | "Gardez le contact!" L'industrie du téléphone découvre la sociabilité | |
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| Auteur | Claude S. Fischer | |
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Revue | Flux |
| Numéro | no 2, juin 1990 | |
| Page | 5-24 | |
| Résumé anglais |
The promoters of the telephone decided once and for all that since the apparatus was the direct descendent of the telegraph, its use would naturally be identical. The telephone was not designed to be an instrument of gossip. This study of the history of telephone advertising in the United States will demonstrate that this erroneous initial conception of the utilization of new technology was to be countered by the natural reactions of the users and that in the end, in spite of resistance from the telephone industry and its commercial agents, the consumers alone were responsible for transforming the telephone into an instrument of sociability. And they did it in a world in which greater mobility has ironically rendered pleasure trips more and more difficult The promoters of nex techniques cannot always foresee how they will eventually be used, and salesmen out in the field are often prisoners of preconceived, well-established notions, which are so many cultural constraints obstructing innovation. Source : Éditeur (via Persée) |
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| Article en ligne | http://www.persee.fr/web/revues/home/prescript/article/flux_1154-2721_1990_num_6_2_1136 |
