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Titre Les grands groupes commerciaux français de 1972 à 1979
Auteur Didier Bury, Alain Nicolas
Mir@bel Revue Economie et prévision
Numéro no 49, 1981/4
Page 3-22
Résumé anglais The large French trading groups from 1972 to 1979, by Alain Nicolas and Didier Bury. The economic and financial conditions of the growth of some 15 large French retail groups are analyzed on the basis of a sampling of the sales companies monitored from 1972 to 1979. The principal indicators observed are the business (volume sales) and store (employment and retail space) trends, the mark-ups, the earnings and the debt of the firms. It was found that the groups' average growth is faster than that of the trading sector as a whole and that they primarily operate as mass retailers. Their trading margins stayed relative stable in relation to sales in the period 1976-1979. The trend profiles and growth strategies differ quite widely according to whether the groups principally sell food or non-food products. With their expansion in France inhibited by strict regulation of new supermarket construction, the food groups have nevertheless maintained their earning capacity and have accordingly had the resources for both sectorial and geographic diversification, while staying close to the trade sector. The non-food groups, dominated by the department stores which are having specific problems, have gone through a difficult phase since 1975, from which, by dint of rationalization and management programs, they seem to be emerging.
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