| Titre | Une évaluation de la loi du 10 août 1981 relative au prix du livre | |
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| Auteur | François Ecalle | |
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Revue | Economie et prévision |
| Numéro | no 86, 1988/5 | |
| Page | 17-49 | |
| Résumé anglais |
An Assessment of the law of 10 August 198 1 on the Price of Books, by François Ecalle.
Until end 1981, shopkeepers were free to fix themselves the public selling price of books. The law of 10 August 1981 then forced them to apply the same "single price" determined by the publishers of given works. The intermediary objective of this law was to maintain a sufficiently dense network of traditional bookshops —previously threatened by large stores — the final objective being to develop book purchases and favour the production of high quality works.
The economic reasoning justifying this regulation and the results indeed obtained are analyzed in this study. Despite the insufficiencies, and sometimes the contradictions of the statistical data, some conclusions can be drawn. The law has led to a rise in distribution margins and public selling prices. Despite the development of the services offered by shopkeepers, it has apparently also led to a reduction in consumption affecting all books regardless of their cultural quality. Traditional bookshops have at the very best only gained two years of respite in the decline of their market shares. Book clubs have doubtlessly been favoured by dispensatory measures. Source : Éditeur (via Persée) |
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| Article en ligne | http://www.persee.fr/web/revues/home/prescript/article/ecop_0249-4744_1988_num_86_5_5076 |
