| Titre | Commerce international et différenciation des produits : un arbitrage entre exportation et investissement direct | |
|---|---|---|
| Auteur | Corinne Barlet | |
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Revue | Economie et prévision |
| Numéro | no 102-103, 1992/1-2 Micro-économie appliquée | |
| Rubrique / Thématique | Micro-économie appliquée |
|
| Page | 55-65 | |
| Résumé anglais |
International Trade and Product Differentiation: an Arbitration between Export and Direct Investment,
by Corinne Barlet.
A firm planning to make a breakthrough on foreign market does so either by exporting or directly setting up shop in the foreign country, the choice of the one alternative over the other depending on strategic considerations. Direct investment can thus be preferred over export, even if it turns out to be a more costly operation. The strategic value of direct investment lies in its ability to prevent the entry of a potential competitor on the market, thanks to the suitable choices of the manufactured article. Source : Éditeur (via Persée) |
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| Article en ligne | http://www.persee.fr/web/revues/home/prescript/article/ecop_0249-4744_1992_num_102_1_5275 |
