Contenu de l'article

Titre Une étude économétrique de la demande de théâtre sur données individuelles
Auteur Claude Montmarquette, Louis Lévy-Garboua
Mir@bel Revue Economie et prévision
Numéro no 121, 1995/5 Comportements des ménages
Rubrique / Thématique
Théorie de la demande : applications
Page 109-126
Résumé anglais An Econometric Study of Theatre Demand Based on Individual Data, by Louis Lévy-Garboua and Claude Montmarquette. This article sets out to apply demand theory to the theatre. We adapt the theory to include the unknown factor inherent in this eternally personal choice and also the accumulation of theatre-going experience. The demand model developed incorporates learning-by-consuming so as to infer price elasticities for survey data from the measurement of experience and preferences. Also factored in are income and the full price - in time and money - of a trip to the theatre, the quality of the service, and preferences for the theatre and substitute leisure activities. We use a unique survey of a sample of the French population aged 15 years and over (n = 7,970) carried out by the French Ministry of Culture in 1987. This survey identifies intersecting subsamples of spectators over the last four years and over the last year. We use the OLS method, bivariate probit analysis and the Tobit technique to analyze the probabilities of theatre-going in general, over the last year and the frequency of trips to the theatre taking into account selectivity biases. We find that theatre demand is price elastic. Moreover, by making a distinction between unconditional and conditional choices, we add a dynamic interpretation to the effects measured from survey data. This enables us to make an ordinal interpretation of reported satisfaction with theatre plays, which is also analyzed in this article. This idea can be applied to socio-economic surveys on the satisfaction and attitudes of players without having to use a cardinal measurement.
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