| Titre | « The Discovery Driven Planning concept is now a standard for the academic entrepreneurship curriculum » | |
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| Auteur | Rita Gunther McGrath, Benjamin Le Pendeven | |
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Revue | Entreprendre & Innover |
| Numéro | no 25, 2015/2 Quelles alternatives aux modes de financement traditionnels pour les jeunes entreprises innovantes ? | |
| Rubrique / Thématique | Interview |
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| Page | 95-97 | |
| Résumé |
The Discovery-Driven Planning is a management tool for innovative projects and selection. Ian MacMillan and Rita Gunther McGrath are the authors of this methodology, published in 1995 in the Harvard Business Review. Since that, they worked on the opportunities and application in different cases, for different goals. Source : Éditeur (via Cairn.info) |
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| Article en ligne | http://www.cairn.info/article.php?ID_ARTICLE=ENTIN_025_0095 |
