| Titre | Message sidedness in advertising: The moderating roles of need for cognition and time pressure in persuasion | |
|---|---|---|
| Auteur | Tengti Kao D. | |
 |
Revue | Scandinavian Journal of Psychology |
| Numéro | Vol. 52, no 4, 2011 | |
| Page | 329-340 |
| Titre | Message sidedness in advertising: The moderating roles of need for cognition and time pressure in persuasion | |
|---|---|---|
| Auteur | Tengti Kao D. | |
|
|
Revue | Scandinavian Journal of Psychology |
| Numéro | Vol. 52, no 4, 2011 | |
| Page | 329-340 |