Contenu de l'article

Titre Propaganda and Pastiche
Auteur Sebastian Veg
Mir@bel Revue China perspectives
Numéro no 2012/2 Mao Today: A Political Icon for an Age of Prosperity
Rubrique / Thématique
Special Feature: Mao Today: A Political Icon for an Age of Prosperity
Page 41-53
Résumé anglais The two Mao films of 2009 and 2011 set a new standard in the confluence of commercial and propaganda productions in terms of sheer scale. While they are not fundamentally new in repackaging propaganda as entertainment, or even in co-opting parodic elements within official discourse, this essay argues that, viewed against the background of recent policy speeches, they contribute to defining the new “mainstream socialist culture” set out as a cultural policy goal by Hu Jintao. By the same thrust, they redefine the figure of Mao and the role of the CCP in an attempt to stake out a popular consensus on the contemporary Chinese polity.
Source : Éditeur (via OpenEdition Journals)
Article en ligne http://chinaperspectives.revues.org/5869