| Titre | Construction of a place brand | |
|---|---|---|
| Auteur | Jacques Felix Michelet, Frédéric Giraut | |
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Revue | Revue de Géographie Alpine |
| Numéro | vol. 102, no 1, 2014 Ressources territoriales, développement et tourisme, II : Qualités, Risques et Contradictions | |
| Résumé anglais |
The approach adopted by the Swiss canton of Valais to develop a place brand – the attribution of an overall quality relating to the characteristics, excellence and originality of a place and to a group of products and services – appears exemplary in that it has been instrumental in developing tourism and agricultural production, and promoting industry. The canton, which enjoys a reputation as a tourist destination (several renowned resorts) and is part of a well-known and distinctive river basin (the upper Rhone), comprises, however, a variety of motivations and interest groups at smaller scales relating to the different mountain massifs and valleys. In such a context, it is both the image and reputation of the canton as a whole that constitute the main resource, a situation that is, however, not without risk when the canton finds itself in a awkward position in relation to the new metropolitan values (in the Swiss context) of political ecology on the question of landscape and second homes. Source : Éditeur (via OpenEdition Journals) |
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| Article en ligne | http://journals.openedition.org/rga/2321 |
