| Titre | Building brand narratives with hashtags on Twitter: A cognitive-pragmatic analysis on the emergence of a new advertising subgenre | |
|---|---|---|
| Auteur | Lorena Pérez-Hernández | |
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Revue | Pragmatics and Cognition |
| Numéro | Vol.25, n°3, 2018 Special Issue : Cognitive Perspectives on Genre | |
| Rubrique / Thématique | Articles |
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| Page | 515–542 |
