| Titre | Market Diffusion of Industrial Products and Regulatory Barriers to Adoption: The Case of Satellites | |
|---|---|---|
| Auteur | Victor Dos Santos Paulino, Sveinn Vidar Gudmundsson | |
 |
Revue | Journal of Innovation Economics |
| Numéro | no 36, 2021/3 From Creativity to Innovation. A Cross-fertilization Process | |
| Page | 117-138 | |
| Résumé anglais |
The purpose of this study is to explain the market diffusion of satellites by exploring how early adopters raise regulatory barriers to adoption. Such influence of early adopters has not been explored significantly in the literature analyzing market diffusion of industrial products. In this paper, we adopt a macro and longitudinal approach to study the case of the satellites market from 1959 to 2017. The results indicate that early adopters raise regulatory barriers that hinder market takeoff and therefore the entry of mainstream adopters. Overall, the findings show that early adopters can extend the introduction stage over decades during which time they can shape markets to their strategic goals. Source : Éditeur (via Cairn.info) |
|
| Article en ligne | http://www.cairn.info/article.php?ID_ARTICLE=JIE_PR1_0097 |
