| Titre | Where does the human lie in crowdfunding: An exploration of the dark side of social mechanisms | |
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| Auteur | Mathieu-Claude Chaboud, Guillaume Biot-Paquerot, Alexandre Pourchet | |
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Revue | Entreprendre & Innover |
| Numéro | no 48, 2021/1 La face cachée de la finance entrepreneuriale | |
| Rubrique / Thématique | Dossier |
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| Page | 84-93 | |
| Résumé anglais |
Crowdfunding is often considered to be a more prosocial than traditional means of financing. In order to analyze and validate this assumption, we explore the social mechanisms of reward-based crowdfunding present in four illustrative campaigns. We propose a typology of the tools, mechanisms, and organizational methods used in these fundraising initiatives and show how entrepreneurs can use a combination of rules, communication, and the stated philosophy or purpose of their venture not only to succeed but also sometimes to engage in free-riding behavior. Source : Éditeur (via Cairn.info) |
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| Article en ligne | http://www.cairn.info/article.php?ID_ARTICLE=ENTIN_048_0084 (accès réservé) |
