| Titre | La communication, levier du changement social ? L'exemple de la réforme des PTT | |
|---|---|---|
| Auteur | Michel Wiener | |
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Revue | Revue française d'administration publique |
| Numéro | no 58, 1991/2 La communication publique | |
| Rubrique / Thématique | La communication publique Quelle stratégie de communication pour le service public ? |
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| Page | 8 pages | |
| Résumé anglais |
Communication, a Lever for Social Change ?
The French postal service (PTT) reform, which went into effect on January 1, 1991, is the culmination of a wide-ranging debate. This process relied upon on a very strong desire for communication, which enabled all those wishing it, outside and within the PTT, to participate directly. Praised by all the observers, original forms of communication, using the most modem techniques, thus made it possible to involve all participants in a dynamic which resulted in this reform, despite rather unfavorable social conditions. Source : Éditeur (via Persée) |
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| Article en ligne | https://www.persee.fr/doc/rfap_0152-7401_1991_num_58_1_2886 |
