| Titre | La Documentation française. Identité, image et communication | |
|---|---|---|
| Auteur | Jean Jenger | |
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Revue | Revue française d'administration publique |
| Numéro | no 58, 1991/2 La communication publique | |
| Rubrique / Thématique | La communication publique Quelle stratégie de communication pour le service public ? |
|
| Page | 7 pages | |
| Résumé anglais |
Identity and Image of a Public Enterprise : La Documentation française
The image of La Documentation française, complex and with extremely diversified objectives, is particularly difficult to control. Several efforts are currently underway to comprehend it better : by bringing together the public service and functions of an industrial and commercial nature ; by modernizing its context and work tools ; in decompartmentalizing and remotivating its services ; by providing it with useful instruments for external relations and internal communication. Source : Éditeur (via Persée) |
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| Article en ligne | https://www.persee.fr/doc/rfap_0152-7401_1991_num_58_1_2887 |
