| Titre | Les exigences de service public dans la communication d'une entreprise publique | |
|---|---|---|
| Auteur | Michel Merlay, Gilbert Veyret, Gentiane Weil | |
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Revue | Revue française d'administration publique |
| Numéro | no 58, 1991/2 La communication publique | |
| Rubrique / Thématique | La communication publique Quelle stratégie de communication pour le service public ? |
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| Page | 5 pages | |
| Résumé anglais |
Public Service Requirements in Public Enterprise Communication A Round Table Discussion
The heads of communication of three large public enterprises exchange their views on the importance of internal communication within public enterprises, internal and outside communication on the values of the public service and adaptation to user needs, the necessity for reconciling the need for transparency and the imperatives of competition, and, more generally, the need to express the combination of public ethics and managerial efficiency specific to public enterprise. Source : Éditeur (via Persée) |
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| Article en ligne | https://www.persee.fr/doc/rfap_0152-7401_1991_num_58_1_2888 |
