Contenu de l'article

Titre Le contenu idéologique des éditoriaux d'Ebony (1970-1977)
Auteur Alain Bonora
Mir@bel Revue Revue française d'études américaines
Numéro no 6, octobre 1978 Mass media et idéologie aux Etats-Unis.
Page 15 pages
Résumé anglais « I don't want to destroy the system. I want to get into it », says the founder and owner of the most widely read Afro-American magazine. However, the editorials, where one expects its ideology to be set forth, are the part of Ebony that is most critical of the status quo — and one cannot reasonably dismiss them as a mere dash of militantism in the popular magazine cocktail. In the editorials, three major themes recur. Racism in the three branches of government and in the Fourth Estate is vigorously denounced. Official action is demanded against economic inequality {attributed to racism, not capitalism). The Blacks are urged to better their condition : the young must acquire an education ; the rich must practise financial solidarity ; all Blacks must take an active part in the life of their community. Admittedly Ebony's position is ambiguous. One reason is that it wishes not to alienate either the integrationists among its readers or the separatists. So it opts for the traditional American pragmatic reformism, opposing the violence both of revolutionaries and of monopoly capitalism — and advocating deep changes in the system that could move the U.S. nearer to realizing the American Dream.
Source : Éditeur (via Persée)
Article en ligne https://www.persee.fr/doc/rfea_0397-7870_1978_num_6_1_1006