| Titre | Accumuler les marchés de niche : à la recherche de l'alliage parfait | |
|---|---|---|
| Auteur | Michel Berry | |
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Revue | Le journal de l'école de Paris du management |
| Numéro | no 169, octonbre 2024 La transition en action | |
| Page | 44-47 | |
| Résumé anglais |
Lebronze alloys, a French company, does not manage 1, but 150 niche markets! Its chairman, Michel Dumont, is passionate about ways of managing customer relations and has found an unexpected terrain in which to realise his dreams as a consultant. In doing so, he has applied, and rationalised to a very high degree, an approach used by other small and medium-sized businesses, called the search for economies of scope. Source : Éditeur (via Cairn.info) |
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| Article en ligne | https://shs.cairn.info/revue-le-journal-de-l-ecole-de-paris-du-management-2024-5-page-44?lang=fr (accès réservé) |
