| Titre | From Policy to Plot: Televisual Branding of Poverty Alleviation in China's Anti-poverty Dramas | |
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| Auteur | Yu Luo | |
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Revue | China perspectives |
| Numéro | no 143, 2025 Rethinking Global China through Migrants in the Margins: Precarity, Agency, and Multi-directional Mobility | |
| Rubrique / Thématique | Articles |
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| Page | 53-62 | |
| Résumé anglais |
This article introduces anti-poverty drama (fupin ju 扶貧劇) as an emerging televisual genre in contemporary China that portrays the country's poverty alleviation efforts under Xi Jinping. The rise of anti-poverty dramas marks a shift in the state's media strategy – from direct political messaging to more sophisticated branding that frames poverty alleviation as all-encompassing and success-driven. This article examines how these televisual productions blend entertainment with ideological function to construct a vision of rural development that appeals to audiences as national citizens, shaping public discourse and emotional identification. Through close analysis of a 2020 drama set in Guizhou – historically one of China's poorest provinces – I show how recurring narrative formulas, character archetypes, and visual tropes contribute to a form of televisual nation-branding that is culturally resonant, politically strategic, and economically productive. Anti-poverty dramas not only enhance the CCP's ruling legitimacy by mediating between propaganda and popular culture, but also generate symbolic capital for formerly impoverished places reimagined as sites of promise. Source : Éditeur (via OpenEdition Journals) |
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| Article en ligne | https://journals.openedition.org/chinaperspectives/19896 |
