| Titre | Invention et réinvention de la publicité à la radio, de l'entre-deux-guerres aux années 1980 | |
|---|---|---|
| Auteur | Jean-Jacques Cheval | |
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Revue | Le Temps des Médias |
| Numéro | no 2, printemps 2004 Publicité, quelle histoire ? | |
| Rubrique / Thématique | Publicité, quelle histoire ? |
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| Page | 75 | |
| Résumé anglais |
Advertising is part of the history of French radio. Some see advertising as a stimulant, other as a source of corruption and of dumbing down, but there is general recognition that radio, from its beginnings in the 1920s to its reorganisation after World War Two and through to its deregulation in the 1980s, has been inseparable from the advertising environment. Source : Éditeur (via Cairn.info) |
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| Article en ligne | http://www.cairn.info/article.php?ID_ARTICLE=TDM_002_0075 |
