| Titre | Comment fixer le prix d'un nouveau produit ? | |
|---|---|---|
| Auteur | Joël Dean | |
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Revue | Revue économique |
| Numéro | 1956, no 1 Economie de l'entreprise | |
| Page | 92-100 | |
| Résumé anglais |
SUMMARY New product pricing is difficult and can be made according to two policies shimming pricing and penetration pricing Five factors are impor tant to look at in setting price potential and probable demand costs of production and selling costs market targets promotional strategy suitable channels of distribution Bur the final decision cannot be arrived at by any given formula good estimates make pricing more successful but combining factors requires judgment Source : Éditeur (via Persée) |
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| Article en ligne | http://www.persee.fr/web/revues/home/prescript/article/reco_0035-2764_1956_num_7_1_407157 |
