| Titre | L'influence de la diffusion et de la différenciation des produits sur la dynamique des parts de marché : une application au marché français des semences de maïs | |
|---|---|---|
| Auteur | Stéphane Lemarié | |
 |
Revue | Economie et prévision |
| Numéro | no 145, 2000/4 | |
| Page | 41-51 | |
| Résumé anglais |
The influence of product diffusion and product differentiation on the dynamics of market share:
an application to the French market for seed maize
by Stéphane Lemarié
Empirical analysis of differentiated markets has been the subject of growing interest in the past ten years. Using a simple reduced-form model, the author brings out various significant factors that had not previously been highlighted: the impact of the age of the product during the first stages of diffusion, the impact of a technical accident, the impact of the scale of the firm offering the product. The model is applied to the French seed maize market for the whole of the period 1976-1994. Source : Éditeur (via Persée) |
|
| Article en ligne | http://www.persee.fr/web/revues/home/prescript/article/ecop_0249-4744_2000_num_145_4_6111 |
