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Titre The good alpine air in the tourism of today and tomorrow : symbolic capital to enhance and preserve
Auteur Rafael Matos-Wasem
Mir@bel Revue Revue de Géographie Alpine
Numéro vol. 93, no 1, 2005 Agenda
Page 105-113
Résumé anglais In the aftermath of medical breakthroughs in the fight against tuberculosis, treatment centers underwent a major transformation. They first looked towards the sun and sports, neglecting the good air. Yet good air is ever present in the collective imaginary and in tourist marketing. The growing importance accorded by western societies to health and well- being is leading to a resurgence of interest in the curative and preventative virtues of mountain air. Visitors from emerging countries, such as China, India and Russia also highly value a nature that betokens purity and seek out pure air. At the same time, the quality of air in mountainous regions is put into peril by the unlimited growth of tourist and leisure mobility. How can air be enhanced as an advantage of Swiss tourism ? What measures can be promoted to safeguard its first rate quality ? What does the future hold for the good air of the Alps ?
Source : Éditeur (via Persée)
Article en ligne http://www.persee.fr/doc/rga_0035-1121_2005_num_93_1_2338