Contenu du sommaire : Cahier Spécial : L'organisation face à la mondialisation : compétitivité, emploi, ressources humaines

Network-company versus territorial network of enterprises : toward a matrix of strategic analysis.
At the present time, mastering the spatial strategies of the enterprise is essential to analysis the morphogenesis of territorial networks. The coopetitive dynamics that characterize the local productive systems (LPS) must be crossed with the recent local anchorage of multinational enterprises which are seeking for new opportunities of value creation. The first part of this article leads to a typology of the LPS by pointing out their structural advantages and failures, especially for training, interacting and territorial fixing. Then, a matrix of strategic analysis summarizes the different potential strategies for each glocalized network. At the time of "competitive poles" this matrix highlights, for a given enterprise (small or multinational) and for a given territory, the best strategy (policies, resources) to evolve toward the most productive form of network of enterprises.

This article studies how the communication based on an event forms part of the strategy of communication of the twenty French companies in term of sales turnover. Is it used like an instrument of opportunity or is registered it in a deliberated strategy aiming at building a competing advantage as certain authors suggest it?

This article presents a review of the current literature on collecting in a consumer perspective.
The market of collectibles offers many opportunities for firms. Nevertheless, creating and marketing collectibles require special skills to satisfy collectors. In this point of view, this research examines the different market strategies used to help these consumers to obtain objects.

The method that we suggest here aims to highlight "professional ethics". We explain this concept, we discuss about the scientific way to reach knowledge about ethics, so we give some details about the tool, underpinned by Boltanski and Thevenot's "grammar of justice".At last, we implemented two French cases with farmers. We argue about the method's potentialities and limits.

Purchasing function in manufacturing firms has evolved since 1990's due to many changes, as the implementation of supply chain management, outsourcing, etc. It raises the question of the activities and the competencies of production buyers today. Several studies focused on buyer's activities and competences ; most of them examined "required activities and competencies". However, it would be also interesting to conduct a job analysis by examining the activities and competences really employed by purchasers on their daily job. This paper proposes a typology of production buyers resulting from the analysis of 170 responses of purchasers. These profiles could help purchasing and human resources managers to identify production buyers' profiles, evaluations, etc.

In a new world regulated by multinational firms, the social, societal and environmental practices are, far from being openly voluntarist, widely market constrained. Under this, corporate social responsibility mirrors the uncommon expression of those multinational companies' competitive struggle regulated by international institutions, world unions, technical and social rating agencies...

The CSR theme arouses as much interests as it causes controversies. Up till now, we think that the disagreements concerning its meaning is a matter of contest between one Liberal dominant paradigm (in which lies among others the Business Ethics) and the emergent paradigm, that of the Sustainable Development (SD) (in which lies the CSR). The future of the CSR is partly linked to the ability of the SD paradigm's persuasion.

Confronted with globalization and the widening of their field of responsibility, firms have to find new management tools, enabling them to cope with the contradictory requirements which are imposed to them by multiple and diversified stakeholders. Thereby, the concept of organizational legitimacy allows us to consider under an innovative view how to maintain an optimal performance while respecting responsibility constraints. The objective of this article is to show that the concept of organizational legitimacy makes it possible to draw up an inventory of the values, interests, and also political power of each stakeholder, therefore to have a clear vision of the tools available to manage the diversity of actors.

The three objectives in this article are connected in the following way. We would like to explain in a context of globalisation how. The stakes of durable development at the global level can be analysed and managed by the concepts of 'worlwide public good' and of 'international cooperation', the worldwide industry of tourism is one the these which, by the expansion of this infrastructure and of these activities. But also by these impacts on the hosts communities, is a privileged sector for the promotion of worlwide public good, particularly which is one of decent work, such as proposed by the ILO. And to succeed to making a better planning of the local repercussions which could be significant as concerns the decent employment for the hosts communities in this industry which, knows a important increase at the worldwide level. This article is studying how the factual communication fit the communication strategy in twenty french firms in terms of turnover. Is-it used as an instrument of opportunity or does-it fit into a deliberate strategy having the aim to build a competitive advantage like some authors would suggest ?

The article raises questions about the measurement of human working time value, and about the determinants of the sustainable development of this value. Through a study case of an intervention, which took place between 2001 and 2003 in a company of the security sector, findings demonstrate that the quality of human resources management affects firms' socio-economic performance and human working time value.