Contenu du sommaire : Langue et publicité

Invisible Advertising Invisible advertising does exist : the public looks at it without seeing it, reads it by chance, and recognizes it as such a little too late. We are speaking of ads disguised as articles, the latest avatar of a well known gimmick. Will it be reduced to inefficacy through its internal contradictions ? The more frequent forms of this type of advertising are submitted here to a frontal attack. Let us see if they have clay feet.

The one who vanished The advertising man who abstracts himself from advertising, in other words, the advertising man when sleeping, is sometimes confronted with his familiar phantasms, commissioned by Dr. Freud. Liberated from his complexes, he expresses himself in all innocence and recreates his familiar surroudings according to his secret wishes, or to his most violent hatred. He then submits the concept "Advertising" to all sorts of strange experiments, sends it into the future, reduces it to some relic of tribal times, or, more simply, strikes it out of History and delights in describing its absence. This is the first short story we publish : it belongs to a little known litterary variety : Advertising S F.