Contenu du sommaire : Varia

This study represents a comprehensive analysis of actor strategy within Moroccan tourism sector. An empirical study conducted with stakeholders following the Mactor approach (Method Actors, Goals, Balance of Power) to analyze the structure of influences between actors and to define the position of each towards targets and interests. The results show a participatory management patented by the Department and representation of professional sector, but also a huge need for transparency, organizational power and dynamism to have a positive impact on the performance of the tourism sector. We completed this work with specific scenarios proposed as development prospects of the Moroccan tourism sector. A comprehensive matrix drawn showing a strategy of each actor depending scenario development.

This article aims to understand the importance of word of mouth in management of cultural activities. It concerns marketing. Its objective is to understand the influence of word of mouth on visiting a temporary exhibition. It is based on an ethnographic methodology. It considers word of mouth at a microsocial level as a social interaction. It uses a performance metaphor to show that word of mouth influence comes from the interaction between a good performer and his public. Indeed, these persons have a close relationship and the performer is perceived as an expert by his/her public. Then, this article considers word of mouth at a macrosocial level and shows that word of mouth influence cannot be dissociated from it social conditions of production and comes from people who have a dominant social position due to a high level of cultural capital.

The aim of this study is to understand how management control tools [can] influence the administrative board's knowledge in a cooperative bank. We show that management control decreases cognitive bias and creates organizational learning as defined by Nonaka and Takeuchi (1995). We conclude there is a socialization process of the board.

Intergenerational topic faces a growing interest in management issues. However, the reality of intergenerational differences remains uncertain, for it is largely unexplored. The objective of this research is to theorize and to analyze the relationship to career of French Engineers from different generations. In this research we analyze the joint influence of generation and organization on individuals. To do so, we mobilize the concept of career schema. Results are coming from a sample gathering 613 engineers belonging to three different generations at work. They confirm that careers schemas of engineers are structured around four independent factors and demonstrate that the generation variable has no influence on these four factors.

This paper deals with issues raised by the integration of social responsibility into the strategy of the business schools. It draws on the stakeholder theory and sheds light on the value creation brought to internal and external stakeholders. The hypothesis is that all stakeholders should be taken into account in the strategy of business schools in order to enable their their sustainability, enhance their legitimacy and pro-actively face the challenges of their profession.

The hypothetico-deductive method is the dominant scheme to produce research today. It is both old and relatively recent, since it appeared 24 centuries ago but has only begun to be of regular use in management science for 3 decades. It remains complex for newcomers, though. Hence the importance of tracing its history, from its humble origins in a small dialog of the early Plato to its first decisive contribution in management concerning a formula which triggered modern finance. A historical and philosophical investigation will also clarify its underlying logic. Two disruptive periods are identified for which pioneering works are analyzed.