Contenu du sommaire : Stratégies numériques et développement des organisations

This paper presents how a research lab was involved in the development of digital strategies of both companies. Beyond technological innovations on which we worked, the idea here is to explain the role that can play a laboratory on the coherence of a digital project that takes into account the different devices : technical, hardware, human, organizational…

Our contribution to the field of Information and Communication Sciences is focused on the user-actor profile in the SignaComm, the social networking site with an international vocation. We develop a prototype of a software called OPUS. The purpose is to structure the user-actor profile and to visualize the result in a Web application page. OPUS is based on the construction of a user-actor ontology, vector “signagrams” (or vector graphics) and semantic lexical resources. The “signagram” is the writing unit in signage. We develop the OPUS and implement it in the SignaComm to test its ability to structure and represent the user-actor profile.

This communication proposes to open an exploratory approach “ideal-typical” initiated by Max Weber (Weber, 1904) on the uses of digital technology in institutions of Higher Education and Research. Having defined the concepts necessary for the analysis, the uses of digital technology by Proulx, interpreted the observatory uses of IDEFI Paré, we will implement a cluster analysis by relying on a typological construction ternary graph (Jeanne, 2001) to release modeling. Finally we will wonder about the interest of this analysis, and the place that takes the notion of type in the evolution of these uses of digital technology in Higher Education and Research.

This paper deals with the problem of the transformation of regulatory spaces with respect to the implementation of collective numerical strategies. Within digital networks in particular, this implementation involves designing organizational and digital transformation in an integrated way, with a topological approach conceptualizing spaces in dynamics. The research puts into perspective the need for a paradigm shift so that the implementation of strategic and organizational transformations are no longer anchored exclusively in their classical territorialities. The quality and effectiveness of the transformation for each of the players are linked to the quality of each one of them.

Strategic alignment relies on both adaption of strategy and functional integration inside the organisation which refer to decisions. Information technologies allow improving the structure of the organisation and offer new opportunities which can extend to the market outside the organisation. Information concerns technological devices but also structuring and processing, both requiring model building. Then strategic alignment can be improved by decision aiding which provides useful concepts to integrate models into decision processes.

In this article, we discuss the influence of digital technologies in the structuring of social work, based on a research-action training carried out within the framework of a research project entitled NUSERUS, “NUmeric technologies at the SERvice of the users in the Social and medico-social institutions (2015-2018)”. The objective is to identify and analyze the socio-technical devices used in social or medico-social establishments (ESSMS). Our results lead us to study the management of digital technologies within these organizations through the role of digital strategies and public policies. We will see how these technologies can lead to managerial innovations by questioning the efficiency of the collective. Finally, we show that a new competence of use with these technologies, between education and communication, educommunication, leads to the emergence and the formation of the subject within social and medico-social institutions.

New amateur places of practices such as the workshops of numerical manufacture appear progressively in the society. The multiplication of these places implicating users wanting to lead plans of technical manufacture and of individual conceptualization and or collective envisages as a decisive turn in the models of organizations socio-technology. These places through places of residence such as home and workplace offer their users new experiences of learning through practice like “doing” by going beyond the model of transmission of knowledge And pyramidal hierarchical knowledge in favor of an organizational model structured horizontally. However, these micro-organizations question the way of carrying out activities between the different users with an important presence of socio-technical devices installed in these workshops, which are machine tools, digital platforms and 3D printers. This contribution highlighted a case study of a manufacturing workshop and discussed the notion of project developed internally. Nevertheless, these micro-organizations question how to carry out activities between the different users with a significant presence of socio-technical devices installed in these workshops such as machine tools, digital platforms and 3D printers. This contribution highlights a case study of a digital manufacturing workshop and discusses the concepts of participation, interactions and technical offer present inside these micro-organizations.

The spatial data infrastructures participate in a “informative governance” oriented approach in the field of the environment. We developed a methodological approach allowing to estimate the digital device which carries them with regard to the strategic frame within which it operates.

The decline in public funding forces French national museums to diversify their resources. The development of digital technologies encourages the call for patronage. It emerges a participatory attendance of visitors who is integrated in a quest for cultural intelligence. In breaking with the system of public subsidies, the old tradition of underwriting is now replaced by democratic support. Calls for donations allow restoration or acquisition projects to be an alternative to traditional funding channels. A double question of research emerges : what is the impact of participatory financing on the organization of museums ? How does this operation produce knowledge from a cultural point of view ? It is a question of learning both on the participatory financing activity but also on the museum institution. A netnographic approach of several virtual communities to the national museums reveals that the museum institution is increasingly confronted with the need to reconcile the mission of general interest which justifies it with the imperative to ensure financial equilibrium. The result is a new cultural model where the involvement of the subscribers risks permanently overturning the heritage context of museums.

The objective of this research is to give a new perspective on the development of the gaming sector and in particular on the phenomenon of independent studios via crowdfunding campaigns. Successes but also drifts exist and are sometimes scandal to the community of video game players. The growing number of crowdfunding campaign inundates the market for independent games, especially on platforms like Steam. But, a possible saturation of the independent games market brings independent studios to achieve “Triple I” to address the “Triple A” studios possessing funding. To overcome the general crowdfunding platforms and retrieve projects only video games, new platforms being born specializing in the financing of video game projects like “Fig” (video game), or “Stakrn” (video and e-sport). However, questions remain about the viability of independent studios with the ever more demanding application of video game funding.

We propose in this article to study the device Dive
Real, prototype still in R and D in Orange which allows the real people via avatars to move in a world mirror with HMD and to teleport from one real world to another. We study more specifically the sense of presence (or psychological immersion) in this virtual community of avatars. To do this, we begin by describing our theoretical framework, then we expose our first experimentation carried out in collaboration with Orange and the Antibes Congress Center, we give our first results, the limits of our research and future research perspectives.

Regarding digital evolution, the aim of this article is to propose a model for e-brand equity that allows constructing, managing and measuring the e-identity, e-influence, e-reputation and e-branding factors in all kind of organizations. This research follows a first work that has consisted in settling the theory concepts when adding the “e-” to the basic notions of identity, brand, influence and reputation. We wonder now if organizations necessarily need a model for managing the digital dimension in order to gain the desired e-brand equity. We have sought to provide strategic factors to organizations in order to allow them to manage new communication and diffusion formats : blogs, Facebook, Youtube, Pinterest, Instagram, Tumblr, Twitter, Google+, Snapchat. Eventually, in our test regarding four fashion brands, we have observed the management of these factors that significantly participate in elaborating e-brand equity.

When some people speak about the third industrial revolution in digital form and about the social progress by technique, these challenges or risks come between controls and disorders. We are going to concern a look SIC, sociology and philosophy of techniques anthropology of techniques the problem of the human being and its liberties limited or revitalized by ICTS, Information and Communication Technologies. Our problem concerns these forms of revealing phenomena, in our sense, of humanism of transition, difficult to put so much the contradictions and the reciprocities are marked in this world which becomes more and more digital and global. These analyses will be submitted to reflections and forward alternative options in the light of the thoughts of G. Simondon and G Simmel. Our approach will integrate practical perspectives, perceptible on grounds of ecocitizenship.

The development of digital networks throughout the world does, in fact, give rise to the question of the techno-utopia that would be accessible to everyone in order to close the digital divide. French rural areas can be considered as being tested on this idea, where the real possibility of an expanding digital world can be seen or not.Co-working spaces are new types of work organisation that were born with web development. They are participating in a singular way to the economy of rural territories in an important principle of subsidiarity, an empowement of capital labour and the creation of a digial ecosystem.

This article highlights the interest of defining strategies or “tactics” of insertion and use of technological tools in press companies in a country like Tunisia. A country that has experienced the “Jasmine” revolution and has its own media, economic, political and cultural characteristics. This calls for rethinking ways of integrating these digital strategies as part of a broader strategy for development. For more than fifteen years, the various actors of the Tunisian press were enthusiastic about the introduction of technological tools, Internet and computer in particular, but they had not defined a “project” of modernization in the long term. Rather, they were individual initiatives, “tactics” and internal policies specific to each organization. However, the new economic context invites these media companies to find solutions to ensure “the survival of the newspaper” and question their mode of production and their development strategies.